Gambling is an everyday leisure activity in Australia. It is legal, though firmly regulated. As a result, every platform must have the necessary approval. Usually, this could be from the federal or provincial government, depending on the state. Lotteries, pokies (slots), horse racing, sports betting, and poker are among the most popular games.
The number of Australians involved in different forms of gambling is constantly on the increase. In fact, the records show that more than 73% of Aussies have been engaged in such activity at least once in the past year. This is certainly a lot for something that people do as a pastime activity. But what’s more intriguing is the increasing trend of playing these games late at night.
One of the main reasons behind this new development is the growing availability of online platforms. Aussies can easily access online casinos at any time. Besides that, many hotels and pubs keep their gaming lounges open until 4 am. Online casinos are, however, the biggest beneficiaries of this trend.
This article investigates Australians’ interest in late-night gambling. Moreover, it reveals how online casinos are further encouraging it.
Why Late-Night Gambling?
New online casinos are being released all the time. As these numbers increase, the chances are that players will have more options. Online casinos, as have been mentioned, allow for easy access. Even more, these platforms are optimized to support mobile gaming. It means you don’t even need a computer to play your favorite games.
Instead, you can easily download the apps from the respective stores. Even with mobile browsers, Aussies can easily see top Australian online casinos at will. Besides the obvious benefit of easy access, most of these gambling sites offer bonuses and promotions targeted at mobile users. You can also make payments and withdraw funds using your mobile phone. All of these contribute to the reasons why Aussies prefer to play at odd hours.
Other motivations for the increasing late-night habit can be work schedules and life choices. Most Australians who work late at night often use these platforms as a pastime. Equally, some others just prefer to play at night based on personal beliefs. Some players feel that they have better chances at night. All of these, among others, contribute to the increasing number of late-night gambling activities in Australia.
How Online Casinos in Australia Promote Late-Night Gambling
Accessibility is critical in online gambling. As a result, most online casinos are using the opportunity to boost their business by providing bespoke services. Below are some of the ways online casinos are encouraging late-night gambling in Australia:
Amazing Nighttime Bonus
A common practice among all online casinos is that they offer many bonuses and promotions. Particularly for new members, there is almost always a welcome bonus deal. Likewise, for regular players, there are promotions like cashback, free spins, and loyalty deals. However, upon reviewing most of these offers, many of them are limited to specific days of the week and times of the day.
Many online casinos now offer late-night deals like deposit bonuses and free spins. So, if you fund your account between 12 and 6 am, you will be rewarded. The same deposit at any time outside this window does not attract any additional bonus. On such platforms, it is very likely to see more traffic at night.
Exclusive Nighttime Events
Another area where online casinos are supporting late-night gambling in Australia is by offering special nighttime events. There is no brick-and-mortar approach to it. So, across diverse platforms, you might see a different approach. Some online casinos offer exclusive tournaments at night time. For instance, you might have a pokie tournament that is on from 11:59 pm to 5:59 am. Any other bet placed outside these hours does not count.
Such competitions are becoming very popular among many Aussie sites. As such, besides the other factors like differences in time zone and work pattern, it further encourages players to gamble at night.
Special VIP Deals
Almost every online casino offers a VIP loyalty scheme. Typically, it acts as a reward program for loyal players. So, beyond the welcome package, every time you deposit and gamble, you will earn VIP points. These points are summed up, and when you get a specific number, you move to a higher level in the scheme.
The VIP scheme in online casinos is usually in tiers, up to five or more levels. Each one has its selected rewards and benefits. But as you go higher, it gets better. Currently, many online casinos offer you more VIP points per wager when you bet at night time. For instance, if a wager of AUD 10 earns you one VIP point during the day, it might be more at night. Imagine that you get two or three VIP points for the same wager of AUD 10 once it is between 12 am and 5 am. This is a growing practice that boosts late-night gambling in Australia.
Late-night betting is a developing trend among Australians. Several studies into this ever-increasing pattern attribute it to many factors. One of them is individual life choices. Some players believe they stand a better chance of winning at odd hours. Likewise, there are issues of irregular work habits, differences in time zones, and, more importantly, the rising dominance of online casinos.
Most online platforms in Australia support mobile gaming. Hence, players can access these platforms at any time. Even more, these sites offer exclusive late-night bonuses, tournaments, and games. Therefore, many players would rather play at night than during the day.