DraftKings launched a hip-hop music video with a few of the style’s best artists to advertise the beginning of the NBA playoffs.
DraftKings sportsbook launched a collaborative hip-hop single and music video referred to as “The Recreation” Wednesday to rejoice the beginning of the NBA playoffs.
The observe options The LOX (a rap group consisting of Jadakiss, Kinds P, and Sheek Louch), Rick Ross, and Fats Joe. The verses include a wide range of themes however include quite a few references to basketball, gamesmanship, and competitors.
‘The Recreation’ is a observe that faucets into hoops tradition on and off the courtroom”
“To share our love for ‘The Recreation,’ DraftKings collaborated with iconic hip-hop artists Rick Ross, Fats Joe, and The Lox to launch an NBA Playoffs anthem,” stated DraftKings co-founder and President Matt Kalish. “‘The Recreation’ is a observe that faucets into hoops tradition on and off the courtroom, and what it means to guess on your self.”
The video on prime of the audio is usually a montage of one of the best moments from the 2022-23 NBA common season with occasional flashes of branding and sports activities betting terminology.
The track and video had been seemingly launched in an effort to develop DraftKings’ already huge viewers throughout one of the crucial aggressive instances of the 12 months for sports activities groups and sports activities bettors. The music video acts as a spotlight reel and helps construct pleasure for the upcoming race for the Larry O’Brien trophy.
The video is offered on DraftKings’ social media pages and YouTube channel and may be downloaded on music streaming platforms.
DraftKings has the Milwaukee Bucks because the favorites to win the title at +265, simply forward of the Boston Celtics, (+310) and Phoenix Suns (+425).