Paddy Power, Betfair Hit With £490,000 Fine by the UKGC

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Paddy Power and Betfair logos on phone

The UKGC has fined Paddy Energy and Betfair’s guardian firm £490,000 ($606,398) for sending advertising messages to self-excluded customers. [Image:]

The UK Playing Fee (UKGC) has fined Paddy Energy and Betfair guardian firm PPB Counterparty Companies £490,000 ($606,398) for sending promotions to self-excluded prospects.

The licensee notified the UKGC of the incident

In line with a UKGC release on Thursday, the operator’s app despatched push notifications on November 21, 2021 concerning an odds enhance provide for wagers on an English Premier League recreation. Accounts registered with GAMSTOP and units linked to self-excluded customers acquired these notifications. The licensee notified the UKGC of the incident, attributing the error to human error.

Regardless of the confession, PPB Counterparty Companies breached the UKGC’s rule requiring all licensees to take cheap steps to make sure that self-excluded prospects don’t obtain advertising materials. The operator additionally failed to stick to the rule that licensees should take away the private and call particulars of customers from advertising databases inside 48 hours of them self-excluding.

Commenting on the monetary penalty, UKGC Government Director of Operations Kay Roberts stated: “Though there is no such thing as a proof the advertising was intentional, nor that every one the individuals with apps noticed the notification or that self-excluded prospects have been allowed to gamble, we take such breaches significantly.” She suggested all licensees to be taught from this incident and guarantee they’ve sturdy methods in place to guard self-excluded customers.


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